Billboards that look back

I can’t wait to see billboards start targeting messages based on the person that is looking at it. Isn’t that the holy grail? I would have to say that in the end I may be dissappointed because I like to see what all the messages are since I am in marketing, but I don’t think that most people care to look at ads. However, when an ad is something that is of interest to them, they pay attention. As new generations get older I think that will only be more true, because they grow up being bombarded with ads so I think they have “selective receptivity” to advertising. They will only take note of things that are of interest to them. I guess subconsiously they see all ads, but only the ones that mean something to them is noticed. This article starts to put some of the components together needed for this. It will be very interesting to see how it evolves.

Billboards That Look Back

By the way, I don’t know if it has been used for marketing or advertising, if not I am hearby coining the phrase “selective receptivity” to mean people choicing which ads make an impression on them.