Billboards that look back

I can’t wait to see billboards start targeting messages based on the person that is looking at it. Isn’t that the holy grail? I would have to say that in the end I may be dissappointed because I like to see what all the messages are since I am in marketing, but I don’t think that most people care to look at ads. However, when an ad is something that is of interest to them, they pay attention. As new generations get older I think that will only be more true, because they grow up being bombarded with ads so I think they have “selective receptivity” to advertising. They will only take note of things that are of interest to them. I guess subconsiously they see all ads, but only the ones that mean something to them is noticed. This article starts to put some of the components together needed for this. It will be very interesting to see how it evolves.

Billboards That Look Back

By the way, I don’t know if it has been used for marketing or advertising, if not I am hearby coining the phrase “selective receptivity” to mean people choicing which ads make an impression on them.

Subscribe to this blog's RSS feed

When I was looking for a new SUV I was deciding between the VW Touareg and the BMW X5. I ended up with the Touareg, but in my research I cam across this video of the BMW X5 in a Rally and almost flipping over.

Check it out:

There are times you see things that make you go hmmm and this was definitely one of them for me. I was reading an article in the NY Times about College Alumni Magazines and their competition with Facebook. Essentially, it comes down to the fact that colleges are losing their alumni magazine eyeballs to Facebook because people keep in touch through Facebook. Well I think this is a great opportunity for Facebook and Colleges. Why doesn’t Facebook and Universities work to create official alumni/school pages on Facebook.  There are currently college networks on Facebook, but if the colleges were to create official pages they may actually get traction with alumni and vice versa Facebook gets a strong following into the future. It becomes another way for alumni offices to keep in touch with alumni. Just an idea.

College Alumni Magazines Struggle to Compete With Facebook

It’s funny, but I was thinking about gas prices today and what a joke they are for us. We have it easy considering in Europe some countries max out at $12 per gallon, but regardless it is becoming a joke. I keep wanting to think it is a conspiracy by OPEC to devastate the US economy, but after further thought that would be incredibly stupid because they make their money off of us. US stops using gas and OPEC goes broke.

Sorry for the tangent, but the prices are just annoying me. Seriously how do we not have new technology in place? Why are we so dependent? I think environmentalists and “let’s destroy the earth” people need to sit down and figure out how to make the most of what we have. I think both sides are a little crazy and need to be realistic and realize that we need bridge the gap between new technologies and our oil habit. It won’t happen tomorrow! Another tangent!

Any way I love this article because it makes so much sense. Cut the commuting time and save people money…I think more companies and governments need to think about this and the incredible side product is a happy work force.

Check this story out:

Workers shifting to 4-day week to save gasoline

I had a blog awhile back, creative in a tie, which was fun for the couple of weeks that I did it, but in the end I stopped writing. I don’t know why, I guess just got to caught up in other stuff. I decided to give it a go again, this time talking about everything. I am not limiting it to work, but just about everything and anything I can think of. Who knows where it goes or what it ends up being, but you got to be in it to win it. Looking forward to what comes of my musings.